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The A Team:
Art department creates the sizzle that sells
Walk
into the room with the stars on the wall any day of the week and
you're liable to see a funny sight: Half a dozen people sitting
around, some staring into space, some sketching out ideas, everyone
arguing the details of a new design. No, this isn't a movie
studio. It's the Kole Imports Art Department, and this is where
creativity turns into profits.
Packaging, as we all know, is what really moves product. At
Kole, this simple fact has become a way of life and a constant
challenge, as Ariana Trujillo and her team of designers wage a
constant battle to create eye-catching packaging for our wholesale
dollar store merchandise that makes people pick an item off the
shelf.
The department either updates, creates or improves about 200
packages per month, with new items coming in at the rate of 80 per
month. To stay current, the artist follows the latest trends of
what's hot in retail and applies that knowledge to the designs they
create.
During the past 10 months the department has overhauled the look
of several different lines, including photo frames, giftware, candle
accessories, girls hair accessories, flashlights, locks, paint
supplies, electrical and crafts, making them more attractive and
creative cohesive packaging so the section of items looks great on
the shelf in a dollar store. One of Kole Imports' greatest
strengths as a wholesaler is our ability to create visually
appealing items for our customers.
Ideas or comments should be directed to Ariana at (800)974-7766,
ext 147.
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