Purpose of a dollar store
What is the purpose of a one dollar store? Answering this question will help you deliver what your customers want, and will help you be more successful. Why do people go to these stores? What purpose do dollar stores serve in the community?
For many shoppers, a trip to a dollar store is an adventure. It's a fun way to satisfy their need to shop without breaking the bank. It's a treasure hunt, and a great place for shoppers to find things they didn't know they needed. "I don't need this, but it's only one dollar." For this reason, it's best if a the store always has some items they didn't carry the month before. This way, it is like a new store every time a customer visits.
For other shoppers, they are a convenience store, a place they can go to buy household items like cookies, spaghetti, toilet paper or cleaning products. Often, a practical need for toilet paper leads to some impulse purchasing. A good one dollar store stocks basic consumable items in addition to more unique, less practical items. Cards, gifts, flashlights, tools, batteries, toys for the kids, etc.
If it has the right mix of dollar store items, there's always a reason for a customer to stop by. A owner should be sure to carry a wide assortment of merchandise to satisfy many needs and wants.
Dollar stores have become very popular in America because they satisfy so many different customers in many different ways. People want to feel like they are getting a bargain. They want to buy basic items to maintain their homes. They want to buy fun things they don't really need. And they don't want to spend a lot of money in the process.